Engagement - What’s the Next Metric?
By Benj Arriola - Posted on Mon Aug 25, 2008Hits
We used to look at hits until we learned hits was deceiving…
Unique Hits
We looked at unique hits and it was better, but still not a true metric. Fake traffic can be generated…
Ranking
We used SEO and PPC more, ranking was important. High ranking was a need. Nearer to the top was what everyone wanted. Until we realized, ranking gives nothing but a rank. It did not always increase revenue.
Conversions
So we concentrated on conversions. These were leads, sales, downloads, and more. Something we can tie into a revenue price and calculate profitability. But today making a sale or any type of conversion may just be satisfying a need, but not engaging the client.
Engagement
Today, engagement is the new measurement. The new web analytics buzz word. Web engagement, customer engagement, social media engagement. Where there are still quite puzzling to measure. But when the day comes when we can somehow measure it in some effective standard way, I wonder what will be measure next?
What’s Next?
Share what you think is next, or let’s just wait and see what comes.
Tags: Analytics, Engagement, Ranking, Traffic
6 Responses to “Engagement - What’s the Next Metric?”
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August 25th, 2008 at 4:28 pm
very interesting information. Those are nothing more then just marketing terms. what truly matter is the quality of your contents and products.
August 25th, 2008 at 4:31 pm
for quality and afordable web design, seo & internet marketing visit aronatic.com (located in san diego, california)
August 25th, 2008 at 4:32 pm
Iam currently looking into this tool that mines and measures social media takeup of any specified keyphrase.
It’s more of a Public Relations measurement tool than a search optimization tool. But it’s the closest thing I’ve seen in measuring “engagement” in quantifiable terms.
August 25th, 2008 at 4:35 pm
The next metric that I could think of that will matter (and I believe Google is already providing) is/are Insights. If competitors were transparent enough, you could see how one company fares with another. Just an example: iPhone vs. Blackberry. I do think the comparison is fairly broad. There has to be some standard unit to compare.
August 25th, 2008 at 7:48 pm
Engagement is a buzz word. It is a quest. It is altar at which many worship.
Measuring Online Engagement: What Role Does Web Analytics Play?
August 26th, 2008 at 1:16 am
@kikoman: Nice idol mo talaga si Avinash.
@aron: spammer lol