Engagement - What’s the Next Metric?
Monday, August 25th, 2008Hits
We used to look at hits until we learned hits was deceiving…
Unique Hits
We looked at unique hits and it was better, but still not a true metric. Fake traffic can be generated…
Ranking
We used SEO and PPC more, ranking was important. High ranking was a need. Nearer to the top was what everyone wanted. Until we realized, ranking gives nothing but a rank. It did not always increase revenue. (more…)
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